透视硅谷创业圈:出身很重要

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路透社周四刊登题为《透视硅谷创业圈:出身很重要》(Insight: In Silicon Valley start-up world, pedigree counts)的评论文章称,虽然硅谷号称“只看能力,不看背景”,但在实际运作过程中,人脉和出身却在创业过程中发挥着至关重要的作用。尽管硅谷也出现过乔布斯这种平民出身的业界大亨,但这其实这能算是例外,绝非常态。中文由新浪科技思远翻译。

以下为文章全文:
硅谷核心价值受质疑
风险投资家本·霍洛维茨(Ben Horowitz)资助过成百上千白手起家的创业者,但要让他列出其中最令人瞩目的一个,他还是毫不犹豫地说出一个名字:克里斯蒂安·格奥尔基(Christian Gheorghe)。
这位罗马尼亚移民刚来美国时甚至连英语都不会说,但他却成功从豪车驾驶员,变成了商业分析公司Tidemark的创始人。
这种故事很合硅谷的口味,因为他们总希望以这样的面貌示人:一个纯粹的精英至上的社会;一个不论阶层,不论出身,不论种族,不伦国籍,只认才华的地方。
的确,硅谷一直以来都把这种精神作为它的核心价值:只要够聪明、有激情、懂创意,就能融资,就能创业。
但深入研究后不难发现,种种迹象显示,在硅谷成功创业的关键,与其他精英行业并无本质不同。名校的学位、光鲜的履历、深厚的人脉,这些世俗的成功要素在这里的重要性丝毫不亚于伟大的创意。无名小伙闯江湖的励志故事在硅谷只能算是例外,绝不是常态。
路透社对88家硅谷创业公司进行了分析——这些企业在2011、2012或2013年上半年的“A轮融资”中至少获得过一家硅谷五大顶级风投的注资——结果发现,其中有70家公司的创始人都出身于传统的“硅谷队列”。
换句话说,这些创始人要么在大型科技公司担任过要职,要么曾经任职于人脉深厚的小公司,要么已经有过成功的创业经历,要么出身于三大名校之一:斯坦福、哈佛和麻省理工。
佐证学术研究结论
这份分析中列出的企业只包括接受了Accel Partners、安德森-霍洛维茨基金(Andreessen Horowitz)、Benchmark Capital、Greylock Partners或红杉资本资助且地处加州北部的公司。不过,最终结论也支持了很多学术研究的结果:科技创业者的财富水平和教育程度远高于普通人群。
一些来自“硅谷序列”之外的创业者虽然也取得了成功,但他们同样对这个结论深有感触。
Fido Labs创始人米哈尔·乌洛兹尼斯基(Michal Wroczynski)认为,正是因为出生在波兰,才导致他在去年末和今年初的融资中多等了好几个月。“名校的出身和深厚的人脉有很大的用处。”他说。
当然,硅谷也不乏外人通过努力实现辉煌事业的案例。
近年来,Y Combinator等一批全新的创业孵化器向各种背景的创业者伸出了援手,不仅给他们提供建议,还帮助他们推广和融资。这些孵化器似乎已经找到了拥有更多背景的创业者。
“我们接触到许多之前无法接触的创业公司,”Y Combinator联合创始人保罗·格雷厄姆(Paul Graham)说,“但我们资助的创业公司很多都来自硅谷,而且已经拥有很广的人脉。”
当然,人脉广的人通常也衬得上他们所获得的融资——毕竟,这样的人通常也需要才华和激情才能得到名校的学位,或是在大公司得到一份好工作。
风投否认背景至上
但风险投资家却极力否认个人出身在硅谷创业圈的重要作用,并认为路透社的调查有失偏颇。
“我不认为一个从哈佛或麻省理工来的孩子有什么人脉。”霍洛维茨通过电子邮件说,他还举了Facebook创始人马克·扎克伯格(Mark Zuckerberg)的例子。虽然扎克伯格考入了哈佛,但在肖恩·帕克(Sean Parker)把他引荐到硅谷前,他与这里没有任何交集。
霍洛维茨说,考入顶级名校,或在谷歌这种竞争残酷的大公司获得了上佳表现,可以证明一个人的全球竞争力,但这并不表示他们一定能成功。他还补充道,风险投资家不仅看重创意,也重视人的因素,所以必须选择那些资质和名声达到一定水平的创业者。
不过,像乔布斯这样背景平平的人,在当今的硅谷创业圈却越来越少见。更多的创业者都遵循了与Instagram联合创始人凯文·希斯特罗姆(Kevin Systrom)类似的发展路径:从斯坦福毕业后加盟谷歌,然后走上创业之路,最终实现人生的辉煌。
加州大学伯克利分校哈斯商学院教授罗斯·莱文(Ross Levine)说,与打工者相比,创业者来自高收入、高学历家庭的比例更高。
人脉关系至关重要
根据莱文的一份调查,1979年,创业者年少时的家庭年均收入为88,711美元,而普通人仅为67,548美元。
“什么样的人能成为企业家?”他自问自答道,“你首先得有钱,还得受过更高的教育。”
风险投资家经常说,他们会通过自己的熟人寻找投资目标。红杉资本合伙人麦克·莫里茨(Mike Moritz)在今年7月谈到他们投资的杂货配送公司Instacart时,就曾经描述过这一过程。
“与我们的很多投资一样,一个朋友的朋友告诉我们有这么一家公司,然后鼓励他们的创始人和CEO来跟我们聊聊。”他说。
已经成功融入硅谷的人认为,通过人脉获得这种引荐至关重要。分析公司Mixpanel联合创始人苏海尔·多什(Suhail Doshi)举了一个例子。当他还在亚利桑那州立大学读书时,通过颇受技术人员欢迎的Internet Relay Chat聊天服务认识了创业公司Slide的一位工程师。
他通过这层关系获得了到Slide实习的机会,该公司由天使投资人、PayPal联合创始人麦克斯·莱夫琴(Max Levchin)经营。在Y Combinator工作了一段时间后,他从顶级风投那里获得了1000多万美元融资。莱夫琴本人也参与了投资,而多什与莱夫琴的关系则在其中发挥了至关重要的作用。
“他对我来说是超级重要的导师。”多什说,“他在每一轮融资中都给我们提供了帮助。”
莱夫琴本人之所以能刚从伊利诺伊大学毕业就融入硅谷,很大程度上是因为与创业者兼投资者彼得·赛尔(Peter Thiel)的邂逅。他们后来共同创办了PayPal。
开放性不及纽约
Greylock的安萨尼利提到缺乏人脉的创业者时说道:“创业者要明白一点:只要努力,就会有人脉。”
但并不是所有人都要付出艰苦的努力。布里特·莫林(Brit Morin)2011年创办了一家名叫Brit & Co的手工品网站后很快就拿到了125万美元的融资,今年初又融资630万美元。
她的投资者包括赛尔参与创办的Founders Fund。Founders Fun是Facebook的早期支持者,而莫林的丈夫戴夫·莫林(Dave Morin)则是Facebook的早期员工,他后来离职创办了私密社交网站Path。
在被问及她的人脉是否对融资起到了帮助时,莫林说:“我认为,如果一家公司没有明确的商业战略,风投是不会投资的。”
文章开头提到的罗马尼亚移民格奥尔基的案例也很有启发意义。他1989年移民美国,到霍洛维茨认识他时,他已经创办了一家数据库营销公司,以及一家预测分析公司,这两家公司后来都被其他企业收购了。他还曾经在软件公司SAP当过CTO,而且在风险投资公司Greylock担任过入驻企业家(entrepreneur in residence)。
换句话说,他当时早已名声在外。
这个布加勒斯特车床工的儿子认为,他人生的第一次重大转折来自距离硅谷千里之外的纽约。1991年,当他还在纽约当豪车驾驶员时,偶然间对一位名叫安德鲁·萨克森(Andrew Saxe)的客户说起他喜欢编程的事情。
萨克森当时经营着一家营销公司,于是便邀请格奥尔基参加面试,并录用了他。最终,他们二人共同创办了软件营销企业Saxe Inc。萨克斯已于1999年去世。
“我获得的第一笔风险投资是安德鲁给的。”他说。如果换成是硅谷,他不确定这种事情是否会发生得这么快。
“我感受到了人们对背景的看重。”他如此评价硅谷。这是一种他在纽约从没有过的感受。
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英文全文:

(Reuters) – When asked to name the most notable rags-to-riches entrepreneur that his firm has funded, venture capitalist Ben Horowitz doesn’t hesitate: Christian Gheorghe, a Romanian immigrant who came to the United States without speaking English, and rose from limo driver to founder of a business-analytics company, Tidemark.

It’s an impressive tale that encapsulates the way Silicon Valley likes to think of itself: a pure meritocracy; a place where talent rises to the top regardless of social class, educational pedigree, race, nationality or anything else.

Indeed, the notion that anyone with smarts, drive and a great idea can raise money and start a company is a central tenet of the Valley’s ethos.

Yet on close inspection, the evidence suggests that the keys to success in the start-up world are not much different than those of many other elite professions. A prestigious degree, a proven track record and personal connections to power-brokers are at least as important as a great idea. Scrappy unknowns with a suitcase and a dream are the exceptions, not the rule.

A Reuters analysis of the 88 Silicon Valley companies that received “Series A” funding from one of the five top Valley venture firms in 2011, 2012, or the first half of 2013 shows that 70 were founded by people who hailed from what could be described as the traditional Silicon Valley cohort. (For a related graph that shows the Reuters analysis, click here )

That means the founders had held a senior position at a big technology firm, worked at a well-connected smaller one, started a successful company already, or attended one of just three universities – Stanford, Harvard and Massachusetts Institute of Technology.

The analysis, which looked only at Northern California companies funded by Accel Partners, Andreessen Horowitz, Benchmark Capital, Greylock Partners and Sequoia Capital, generally supports academic research showing that tech entrepreneurs are substantially wealthier and better educated than the population at large.

It also echoes the perception of even successful entrepreneurs who come from outside the preferred cohort.

Michal Wroczynski, founder of Fido Labs, believes coming from Poland cost him many extra months when he was fundraising in late 2012 and early this year.

“It would be great value to be from one of the big universities with a big strong network,” he says.

There are, of course, plenty of stories of outsiders who climb to the top in Silicon Valley. Oracle Corp co-founder Larry Ellison grew up in middle-class surroundings in Chicago, and started Oracle with $2,000, mostly his savings. Apple co-founder Steve Jobs grew up in Silicon Valley, but came from a working-class background.

In recent years, a new wave of start-up incubators – led by Y Combinator – have given entrepreneurs from varied backgrounds a helping hand, including advice, introductions and seed money. The incubators seem to find a broad range of founders.

“We connect a lot of previously unconnected startups,” said Y Combinator co-founder Paul Graham. “But a lot of the startups we fund are from Silicon Valley and are already well connected.”

Of course, well-connected people often merit every penny of their funding — after all, even connected people typically also need smarts and drive to get a prestigious degree or land a good job at a respected company.

But venture capitalists emphatically reject the notion that connections count in the start-up economy, and dispute Reuters’ methodology in categorizing their investments.

“I don’t really think that a kid coming out of Harvard or MIT is actually well connected,” Horowitz said by email, citing examples such as Facebook founder Mark Zuckerberg. Though he attended Harvard, Zuckerberg was unconnected until entrepreneur Sean Parker sought him out and made Silicon Valley introductions for him, Horowitz said.

Attending a top school, or performing well at a hyper-competitive company such as Google, can serve as a marker that the person can compete globally, Horowitz said, but it isn’t necessary to succeed. Venture investors are backing people as much as ideas, he added, and thus have no choice but to insist that the entrepreneur have a certain level of qualification or reputation.

“When Andreessen came out of the University of Illinois, he didn’t know anybody, but people knew his work,” Horowitz said, referring to partner Marc Andreessen, who co-founded Internet pioneer Netscape Communications.

“Silicon Valley has this way of finding greatness and supporting it,” says Greylock’s Joseph Ansanelli. “It values meritocracy more than any place else.”

Still, unknowns from modest backgrounds, like Andreessen and Jobs, are relatively rare among today’s Valley start-ups. Much more typical are entrepreneurs such as Instagram co-founder Kevin Systrom, who followed a well-trod path from Stanford to Google to start-up glory.

Ross Levine, a professor at the Haas School of Business at the University of California, Berkeley, said entrepreneurs are more likely than salaried workers to come from high-earning, well-educated families.

As children, entrepreneurs lived in households where the average income in 1979 was $88,711, compared with $67,548 for the population as a whole, according to Levine’s study of the National Longitudinal Survey of Youth.

“Who’s going to be an entrepreneur?” he asks. “It’s going to be a rich person, to a much higher degree.”

Venture capitalists often say they look for companies via people they know; Sequoia partner Mike Moritz described that process in July when talking about the firm’s investment in grocery-delivery company Instacart.

“Like a lot of the investments that have come our way, a friend of a friend talked to us about it, and told us about it, and encouraged the founder and the CEO to come and chat with us,” he said. “One thing led to another.”

Those who successfully break into Silicon Valley say networking their way to that one introduction is critical.

Suhail Doshi, co-founder of analytics company Mixpanel, shows how it can be done. While a student at Arizona State University, he engaged an engineer at the start-up company Slide in a series of conversations on Internet Relay Chat, a message service favored by serious techies.

He parlayed that into an internship at Slide, which is run by angel investor and PayPal co-founder Max Levchin. After a stint at Y Combinator, he was able to raise over $10 million from top-tier VCs. The relationship with Levchin, who also invested, was crucial.

“He’s a super awesome mentor to me,” says Doshi. “He’s been instrumental in every fundraising round.”

Levchin himself broke into Silicon Valley as a recent graduate of the University of Illinois in large part due to an encounter with entrepreneur and investor Peter Thiel. They went on to found PayPal.

“The founders, they just figure it out,” says Greylock’s Ansanelli about unconnected entrepreneurs. “They hustle, they network.”

Yet not everyone has to hustle in quite the same way. Brit Morin raised $1.25 million for her craft-oriented Web site, Brit & Co., months after its 2011 launch, and another $6.3 million earlier this year.

Investors included Founders Fund, which was co-founded by Thiel, an early backer of Facebook, where Brit Morin’s husband Dave was an early employee. He later launched the social-networking site Path.

When asked whether her connections got her the cash, Morin said: “I don’t think any VC is going to invest in a company that doesn’t have a clear business strategy.”

The case of Gheorge, the Romanian immigrant, is also instructive. He immigrated to the United States in 1989. By the time Horowitz met him, he had built a database-marketing firm and a predictive-analytics firm, both later acquired; worked as chief technology officer at software company SAP; and served as an entrepreneur in residence at white-shoe venture firm Greylock.

In other words, he was very much a known quantity.

The son of a Bucharest lathe operator, Gheorge believes his first big break came from far outside Silicon Valley. While working as a limousine driver in New York in 1991, he told a client, Andrew Saxe, that he liked to code.

Saxe, who ran a marketing company, invited Gheorghe to come for a formal interview and hired him. Eventually, the two built software-marketing business Saxe Inc. Saxe died in 1999.

“The first venture investment was Andrew investing in me,” he said, adding he is not sure that would have happened so quickly in the Bay Area.

“I feel this expectation, that you have a certain background,” he said about Silicon Valley. It’s an expectation he did not feel in New York.

(Reporting By Sarah McBride; Editing by Jonathan Weber, Frank McGurty and Leslie Gevirtz)

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Comments (9)
AlkalineState wrote:
The notion of the ‘nobody’ making it big through innovation and ambition…. is fun. But seldom true. It is a core American tenant that keeps the masses hoping and working, without the use of gunpoint.
Sep 12, 2013 5:29pm EDT — Report as abuse
its4us2thnk wrote:
In some sense it is a grey area, it is very much true that you cannot make it big in the valley if you dont have a network, in some sense it is true everywhere. I guess one can argue that ability to network is also a merit an important one for an entrepreneur. You cant blame a busy VC for filtering out based on fraternity, organization and basically network. With their limited time, they want to have a sure shot with those that they take up. As much as all of us feel victimized by this system, it is the reality that we cannot escape and I dont see any other way to break this logjam :( All you can wish for is somehow you had gotten the capability to network and find associations. It is easier said than done!!
Sep 13, 2013 2:36am EDT — Report as abuse
tmc wrote:
duh…. it apparently doesn’t in journalism though.
Sep 13, 2013 5:31am EDT — Report as abuse
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